Blog

Field notes, no hype

What we’re learning building AI systems, shipping software, and engineering growth, written for people who actually build things.

AI Systems

AI strategy that survives contact with production

Most AI pilots die before they ship. Here is why, and the path that gets an AI system into production and keeping it there.

Jun 19, 2026 5 min read

Growth

GEO and AEO: how to show up in AI answers

Buyers increasingly ask AI instead of searching and clicking. Here is what Generative and Answer Engine Optimization actually mean, and how to be cited.

Jun 16, 2026 5 min read

Custom Software

Build vs. buy: when custom software beats SaaS

Off-the-shelf SaaS is the right call more often than not, until it is not. A clear framework for deciding when to build.

Jun 11, 2026 5 min read

Custom Software

How to scope an MVP you will not regret

Most MVPs fail by being too big, too clever, or solving the wrong job. Here is how to scope one that actually teaches you something.

Jun 5, 2026 5 min read

AI Systems

RAG in plain English: grounding AI in your own data

Retrieval-augmented generation is how you stop an AI from making things up. Here is what it is, why it matters, and what good RAG needs.

May 28, 2026 5 min read

Growth

Programmatic SEO done right (without spamming Google)

Generated pages can own a market or get you penalized. The difference is whether each page is genuinely useful. Here is how to do it right.

May 21, 2026 5 min read

Local

AI for Oklahoma & Texas small businesses: where to start

You do not need a moonshot. A few low-risk, high-leverage AI projects can pay for themselves quickly. Here are practical starting points.

May 14, 2026 5 min read

AI Systems

An honest guide to AI agents for operations

AI agents are real and useful, and oversold. Here is where they earn their keep in operations today, and where to keep a human in the loop.

May 7, 2026 5 min read

Growth

Core Web Vitals for revenue: why fast sites convert

Speed is not a vanity metric. Slow pages lose rankings and revenue. Here is what Core Web Vitals mean and how to actually fix them.

Apr 29, 2026 5 min read

Guides

12 questions to ask before hiring an AI or software partner

The right questions protect you from lock-in, junior teams, and projects that never ship. Use these before you sign anything.

Apr 22, 2026 5 min read