Sanaf, the AI employee

An AI social media manager

Social goes quiet for the same reason every time: the person who posts has another job. This one builds the calendar, drafts the posts, watches the comments and answers the ordinary ones. Nothing is published in your name until you have read it.

What it does

Concretely

  • Builds the content calendar rather than asking you to fill one in.
  • Creates posts as drafts, in your voice, for you to approve.
  • Responds to the ordinary comments so the account is not silent for a week.
  • Repurposes what you already published instead of inventing new claims.
  • Tracks engagement and recommends what to make more of.

The account goes quiet in week three

Almost every business social account follows the same curve: a burst of posts, then a gap, then an apology post, then nothing. It is not a strategy problem. Posting consistently is a small recurring task owned by someone whose real job interrupts it, and small recurring tasks lose to real jobs every time.

A complaint in the comments is not a comment

Anything a commenter raises that sounds like a real complaint goes to a person instead of getting a public reply. That rule matters more on social than almost anywhere, because the reply is visible to everyone who reads the thread afterwards, and a cheerful automated response to a genuine grievance is the screenshot that travels.

Repurposing beats inventing

Most businesses have more material than they publish: a case study nobody turned into a post, a question answered well in an email, a page that explains something clearly. Repurposing works because the claims in it have already been checked. Generating new claims for a content calendar is how a social account starts saying things the business cannot stand behind.

Questions

Frequently asked

Does it post automatically?
Posts are drafted for your approval. How much room you give it is yours to set over time, and most teams keep approval on anything that makes a claim about the business while promoting it for the routine reshare.
Which networks does it work with?
Facebook and LinkedIn are common connections, alongside your design tool and document storage for the material it draws on. As with every job, it reaches only what you connect for it.
Will the posts sound like a robot wrote them?
They sound like whatever you correct them into sounding like. Corrections are kept and versioned, so the voice converges over a few weeks rather than resetting each time, and the first fortnight is the part worth reading closely.