Sanaf, the AI employee

An AI marketing manager

Marketing at a busy business runs in bursts and then goes quiet until somebody finds a spare afternoon. This job keeps it running: it plans the promotions, watches what competitors are doing, drafts the campaigns, sends them on a schedule, and says plainly which ones earned their keep.

What it does

Concretely

  • Plans the promotion calendar around the season you actually have.
  • Drafts campaigns and email sequences from your own material.
  • Sends on a schedule instead of when somebody remembers.
  • Watches what competitors are publishing and pricing.
  • Reports which campaigns earned their keep, in plain terms.

The slow season arrives every year and surprises you every year

Most businesses know roughly when the quiet months are, and most still start thinking about them once they have begun. The work that would have filled them needed doing six weeks earlier, during the busy period, which is exactly when nobody had the afternoon. A calendar that is maintained continuously is the whole difference, and it is a scheduling job rather than a creative one.

You cannot say which of last year’s campaigns worked

Campaign reporting usually stops at whether the email went out, because the measurement was somebody’s fourth priority on a busy week. The result is a marketing budget allocated on impressions and memory. Recording what happened as it happens is not analytics sophistication; it is simply the part that keeps getting skipped.

Nothing sends under your name without approval

Budgets, offers and anything going out with your business on it are approved by a person before a single message leaves. Marketing is the function where an automated mistake is most public and least retractable, so the drafting is the part that gets handed over and the committing is not.

Questions

Frequently asked

How is this different from the social media job?
Social media is one channel and its own rhythm. This job owns the plan across channels: what the promotion is, when it runs, what goes out by email, and whether it worked. They pair, and on a lean team they are often the same afternoon, but they are different work.
Does it decide our offers and discounts?
No. It can propose a promotion and build everything around it, but the offer itself is a commercial decision with margin attached, and that stays with a person. What it removes is the assembly and the remembering, not the judgment about what to sell and for how much.
What does it mean by watching competitors?
Reading what they publish and price publicly, and telling you when it changes. That is public information gathered systematically rather than noticed by accident, and for most businesses the alternative is finding out months later from a customer.