An AI marketing engineer
Marketing plans do not usually fail on the idea. They fail on the form that quietly stopped posting to the CRM, the conversion that never fired, the welcome sequence nobody finished, and the landing page change that needs a developer. This job owns that layer.
Concretely
- Sets up and checks conversion tracking and analytics.
- Connects forms, ads and website tools to your CRM.
- Builds and maintains the email and CRM automations.
- Ships the small landing page and email template changes.
- Finds the broken links, forms and tracking before a campaign runs on them.
Nobody owns the layer where campaigns actually break
A marketer owns the message, a developer owns the product, and the space between them holds the tracking, the forms, the automations and the integrations that every campaign depends on. On most teams that space belongs to whoever last touched it, which is why a form can stop posting to the CRM and go unnoticed for weeks.
If you are not sure the numbers are real, they are not
Analytics that nobody has verified end to end are decoration, and a surprising share of marketing reporting is built on a conversion event that fires twice, or not at all, or on the wrong page. Checking it is tedious, one-off and easy to defer forever, which makes it exactly the kind of work worth handing to something that does not find it tedious.
Nothing goes live without a person seeing what it will do
No change to a live page, a live automation or an ad account happens without approval and a plain description of the effect. Anything touching billing, a domain, or customer data beyond the marketing tools goes to a person first. This is the job with the most access, so it is the job with the tightest rule.
The jobs this comes from
Sanaf holds thirty five written job descriptions. These are the ones behind this page.