Sanaf, the AI employee

An AI content assistant

The questions your team answers by email over and over are exactly the questions people type into a search box. This job turns them into articles, pages and newsletters, keeps the older ones current, and gets each piece in front of the people who already follow you.

What it does

Concretely

  • Drafts articles from the questions your team is already answering.
  • Writes website pages and newsletters on your own material.
  • Repurposes a piece that was written once and used once.
  • Keeps older articles current instead of letting them date.
  • Maintains the content calendar so publishing stops being a burst.

Your best content already exists in your sent folder

The clearest explanation of what you do is usually a reply somebody wrote to a customer at speed, and it is read by one person and then buried. Treating the inbox as the source rather than starting from a blank page changes what content production is: less invention, more noticing what has already been explained well.

A blog that stopped two years ago is worse than no blog

A dated archive tells a visitor something about the business that nobody intended to say, and it tells a search engine something similar. Most of these archives did not stop because the idea was wrong; they stopped because publishing needed a person with a spare afternoon and the afternoons ran out. Continuity is the thing being bought here.

Nothing about price, guarantees or results publishes unchecked

Every piece is drafted for review, and any claim about pricing, guarantees or outcomes has to be confirmed by a person before it goes out. Those are the sentences that turn into commitments, and a confident paragraph written by software is exactly the wrong place for a commitment to appear by accident.

Questions

Frequently asked

Will the articles sound like us or like software?
They are drafted from your own material, which is the part that does most of the work. A draft built out of how your team already explains things reads like your team; a draft built from nothing reads like nothing in particular, and that is usually what people mean by AI content.
Does it publish straight to our website?
Only after a person has read it. Publishing is the irreversible half of content, and the review step is cheap when the draft is already there. What gets removed is the writing and the scheduling, not the decision to put something under your name.
What does keeping older content current mean?
Revisiting pieces that have dated, updating what has changed, and saying when they were updated. It is usually better value than another new article, and it is almost always the thing that gets skipped because nobody feels the absence of it.