Marketing Automation

Reply, worked by an AI employee

Not another app for your team to learn, and not a set of rules for you to build. You hire an AI employee, you give it access to your Reply account, and you ask it for things in Slack or Teams the way you would ask anyone else on the team. There is nothing to map and nothing to maintain.

  • Marketing Automation
  • Connects with a key
  • 15 ready-made tools
  • Asked in Slack or Teams
At work

An illustration of how the conversation reads, not a transcript from a client account.

What Reply is

Reply.io is a sales engagement platform that automates multichannel outreach, enabling users to create and manage email campaigns, track replies, and monitor performance directly within their platform.

You paste in a key from your own Reply account. It is kept encrypted, and you can withdraw it from inside Reply whenever you like.

How a run works

One message in, the work done in Reply.

  1. 01

    You ask

    You message your AI employee in the chat your team already has open, in one sentence, in your own words.

  2. 02

    It works out the step

    It decides what the job needs in Reply. You do not pick anything from a menu or wire anything together.

  3. 03

    It does the work

    Signed in to your own Reply account, inside the access you granted it, doing the thing you asked for.

  4. 04

    It reports back

    It tells you what it did, in the same thread. If it could not do something, it says so rather than guessing.

15 tools it already has

What it can do in Reply

These are the ready-made tools your AI employee already has in Reply. It is not limited to them, but it never has to be taught these.

  • Create Personal ListTool to add a new personal list on the people page. use when you need to organize contacts into a custom list.
  • Delete List By IDTool to delete a list by its id. use when you need to remove a personal list you own.
  • Get all campaign schedulesTool to list all campaign schedules (default and user-created). use when you need to fetch scheduling details after personalization.
  • Get All ListsTool to retrieve all available people lists. use when you need to list all lists in your reply account.
  • Get Campaigns For ContactTool to retrieve campaigns a contact belongs to by contact id. use when you need to list all sequences (campaigns) associated with a specific contact.
  • Get Contacts in List by IDTool to retrieve contacts in a specific personal list. use after obtaining the list id when you need a paginated set of contacts for that list.
  • Get Email AccountsTool to retrieve list of all email accounts in your reply.io account. use when you need to inspect or manage email configurations.
  • Get full blacklist of domains and emailsTool to retrieve the full list of blacklisted domains and emails. use after confirming updates to the blacklist when you need a complete view.
  • Get List by IDTool to return a specific people list by its id. use after you know the list id and need its details.
  • Get templates listTool to retrieve a list of user, team, and community templates. use when you need to display all available templates.
  • Mark Contact As FinishedTool to mark a specific contact by email or all contacts under a domain as finished in all campaigns.
  • Mark Contact as RepliedTool to mark a contact as replied in all campaigns by email or domain. use after confirming the contact has responded.
  • Move Contacts to ListsTool to move one or more contacts to specified lists. use when reorganizing contacts across lists after verifying contact and list ids.
  • Remove Domain from BlacklistTool to remove the specified domain from the blacklist. use when you need to allow sending to that domain again.
  • Remove Email from BlacklistTool to remove the specified email from the blacklist. use when you need to allow sending to that address again.
Access, and who is in charge of it

You stay the boss of your Reply account.

Nothing connects until you approve it. You grant access one app at a time, you can take it back the same way, and everything your AI employee does in there is written down where you can see it.

How we handle your data
  • It signs in to your own Reply account. You are not moving anything into ours.
  • You grant access one app at a time, and you can take it back the same way.
  • Everything it does in Reply is written down, with what it did and when.
  • Anything you tell it to check with you first, it checks with you first.
Other apps in the same corner of the business

It works in Reply and the rest of your software in the same job

A real job rarely stays in one place. Reading a message in one app, checking a record in another and writing the result in a third is one request to your AI employee, not three.

Questions people ask about Reply

Can an AI employee really work inside Reply?
Yes. It signs in to your own Reply account and works in it the way a new hire would, from the chat your team already has open. Nobody installs anything, and nobody learns a new screen.
Do I have to move anything out of Reply?
No. Nothing moves and nothing is replaced. Your records stay in Reply, your team carries on in the same screens they used yesterday, and your AI employee works alongside them in there.
How does it get into my Reply account?
You paste in a key from your own Reply account. It is kept encrypted, and you can withdraw it from inside Reply whenever you like. You approve it before anything connects, and you can take the access back the same way you gave it.
What can it actually do in Reply?
It has 15 ready-made tools in Reply today, among them Create Personal List, Delete List By ID and Get all campaign schedules. The full list is on this page. It is not limited to those, but it never has to be taught them.
Can it use Reply and the rest of my software in the same job?
Yes, and that is usually the point. Reading a message in one app, checking a record in Reply and writing the result somewhere else is one request to your AI employee, not three separate ones you stitch together.
Who decides what it is allowed to do in Reply?
You do. You grant access one app at a time and can withdraw it at any time, anything you ask it to check with you first it checks with you first, and everything it does in Reply is written down with what it did and when.