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Marketing Automation

Bread & Butter, worked by an AI employee

Not another app for your team to learn, and not a set of rules for you to build. You hire an AI employee, you give it access to your Bread & Butter account, and you ask it for things in Slack or Teams the way you would ask anyone else on the team. There is nothing to map and nothing to maintain.

  • Marketing Automation
  • Connects with a key
  • 8 ready-made tools
  • Asked in Slack or Teams
At work

An illustration of how the conversation reads, not a transcript from a client account.

What Bread & Butter is

Bread & Butter is a lead-intelligence and identity platform for managing website visitors, profiles, attribution, authentication, and conversion workflows.

You paste in a key from your own Bread & Butter account. It is kept encrypted, and you can withdraw it from inside Bread & Butter whenever you like.

How a run works

One message in, the work done in Bread & Butter.

  1. 01

    You ask

    You message your AI employee in the chat your team already has open, in one sentence, in your own words.

  2. 02

    It works out the step

    It decides what the job needs in Bread & Butter. You do not pick anything from a menu or wire anything together.

  3. 03

    It does the work

    Signed in to your own Bread & Butter account, inside the access you granted it, doing the thing you asked for.

  4. 04

    It reports back

    It tells you what it did, in the same thread. If it could not do something, it says so rather than guessing.

8 tools it already has

What it can do in Bread & Butter

These are the ready-made tools your AI employee already has in Bread & Butter. It is not limited to them, but it never has to be taught these.

  • Get ApplicationReturn settings, feature flags, plan details, and lead-status definitions for the application bound to the connected credentials.
  • Get Attribution ReportReturn visitor and conversion attribution metrics by reporting period and source for the connected application.
  • Get User InsightsReturn aggregate attribution and user-journey insights for the connected application, with optional top-page and geography detail.
  • List ApplicationsList Bread & Butter applications available to the connected credentials, optionally filtering by status or name; returns one page and a continuation cursor.
  • List Event DefinitionsList configured event definitions for the connected application, optionally filtering by enabled status; returns one page and a continuation cursor.
  • List EventsList tracked activity events for the connected application, optionally scoped to a user or date range; returns one page and a continuation cursor.
  • List Lead ListsReturn the saved lead lists configured for the application bound to the connected credentials.
  • List LeadsList lead and visitor profiles for the connected application, optionally filtering by email address; returns one page and a continuation cursor.
Access, and who is in charge of it

You stay the boss of your Bread & Butter account.

Nothing connects until you approve it. You grant access one app at a time, you can take it back the same way, and everything your AI employee does in there is written down where you can see it.

How we handle your data
  • It signs in to your own Bread & Butter account. You are not moving anything into ours.
  • You grant access one app at a time, and you can take it back the same way.
  • Everything it does in Bread & Butter is written down, with what it did and when.
  • Anything you tell it to check with you first, it checks with you first.
Other apps in the same corner of the business

It works in Bread & Butter and the rest of your software in the same job

A real job rarely stays in one place. Reading a message in one app, checking a record in another and writing the result in a third is one request to your AI employee, not three.

See every app

Questions people ask about Bread & Butter

Can an AI employee really work inside Bread & Butter?
Yes. It signs in to your own Bread & Butter account and works in it the way a new hire would, from the chat your team already has open. Nobody installs anything, and nobody learns a new screen.
Do I have to move anything out of Bread & Butter?
No. Nothing moves and nothing is replaced. Your records stay in Bread & Butter, your team carries on in the same screens they used yesterday, and your AI employee works alongside them in there.
How does it get into my Bread & Butter account?
You paste in a key from your own Bread & Butter account. It is kept encrypted, and you can withdraw it from inside Bread & Butter whenever you like. You approve it before anything connects, and you can take the access back the same way you gave it.
What can it actually do in Bread & Butter?
It has 8 ready-made tools in Bread & Butter today, among them Get Application, Get Attribution Report and Get User Insights. The full list is on this page. It is not limited to those, but it never has to be taught them.
Can it use Bread & Butter and the rest of my software in the same job?
Yes, and that is usually the point. Reading a message in one app, checking a record in Bread & Butter and writing the result somewhere else is one request to your AI employee, not three separate ones you stitch together.
Who decides what it is allowed to do in Bread & Butter?
You do. You grant access one app at a time and can withdraw it at any time, anything you ask it to check with you first it checks with you first, and everything it does in Bread & Butter is written down with what it did and when.