AI SystemsSaaS · Small business· 2025

An AI website chatbot platform for small businesses

Designed and built a production SaaS that lets any small business train an AI assistant on their own content and embed it in minutes.

The challenge

Small businesses lose leads after hours and waste hours answering the same questions. Off-the-shelf chatbots are either too dumb to be useful or too complicated to set up. The goal: an AI assistant any non-technical owner could stand up in minutes, grounded in their own content, that actually books work.

What we built

A complete multi-tenant SaaS. Each customer points it at their website; a crawler ingests the content, a retrieval pipeline grounds the assistant in that data, and an embeddable widget drops onto any site with one script tag. The assistant answers in the business's voice, captures leads, and escalates to a human when it should.

  • Retrieval-grounded answers. Responses are pulled from the customer's own pages and cite their source, so the assistant stays accurate and on-message.
  • Minutes to live. Crawl, train, embed, no engineering required on the customer's side.
  • Built to operate. Usage dashboards, cost controls, and human-in-the-loop handoff are first-class, not afterthoughts.

The result

The platform shipped to production as a live, paid product. It demonstrates the pattern we bring to every AI engagement: a system grounded in real data, wired into real workflows, and simple enough that the people who use it never see the machinery.

Ready to move faster?

Tell us what you’re trying to build. We’ll give you a straight answer on how we’d approach it, and whether we’re the right team.