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AI Chatbot ROI Calculator
Enter your numbers. See your exact payback period.
How we calculate your ROI
Conversion lift
We apply industry-specific conversion lift rates — the additional percentage of visitors who become leads because the chatbot answered their question instantly, day or night. Lift rates range from 1.8% for nonprofits to 4.5% for legal services.
Support deflection rate
We use a 65% deflection rate — a conservative figure based on industry benchmarks for well-trained AI chatbots. This means 65% of the hours your team currently spends on repetitive Q&A get reclaimed every month.
Industry benchmarks
Each industry has a different baseline for how much a chatbot moves the needle. SaaS and legal have the highest lift because visitors have complex questions a chatbot resolves immediately. Restaurants and nonprofits have lower but still meaningful lift from booking and FAQ automation.
Frequently asked questions
How accurate is this calculator?
The calculator uses industry-specific conversion lift benchmarks derived from chatbot deployment data across 20 business types. The support deflection rate (65%) is a conservative average backed by industry research. Your actual results will vary based on your traffic quality, chatbot training, and how well the bot is configured for your business. Use these numbers as directional estimates — most businesses see results that match or exceed them within 90 days.
What does "conversion lift" mean?
Conversion lift is the additional percentage of your website visitors who become leads or customers because of the chatbot. Without a chatbot, a visitor who arrives after hours or has a quick question often leaves without contacting you. A well-trained AI chatbot answers instantly, captures contact information, and books appointments — converting visitors who would otherwise have bounced.
Does Envoy really save support time?
Yes. Envoy handles repetitive questions — hours, pricing, location, FAQs — without any staff involvement. The calculator uses a 65% deflection rate, meaning the chatbot handles 65% of the questions your team currently answers manually. For a business spending 10 hours per week on this, that recovers over 28 hours per month.
What plan should I start with?
The Starter plan at $29/month is the right starting point for most small businesses. It includes one chatbot, unlimited conversations, and all the core features needed to capture leads and deflect support questions. The calculator uses the Starter plan cost in its payback period calculation. You can upgrade to Growth or Pro as your volume increases.