Free tool · No signup · 60 seconds
Website Conversion Rate Grader
Score your website's conversion funnel out of 100. See your visitor-to-lead and lead-to-sale rates against industry benchmarks — and get a prioritized fix list.
What drives conversion
Five signals that separate high-converting sites from the rest. The grader checks your current setup and recommends the highest-impact fixes.
Clear call-to-action
A single, visible CTA above the fold can lift conversion by 20–50%. Most sites bury the action or offer too many choices, causing decision paralysis.
Live chat / AI chatbot
Visitors who get instant answers convert at 3–5× the rate of those who fill out a form and wait. An AI chatbot captures leads 24/7, even while you sleep.
Short, frictionless forms
Every extra form field drops conversion by ~10%. Name + email is often enough for the first touch. You can qualify leads later.
Social proof near decisions
Testimonials, case studies, and review counts near pricing or contact areas reduce perceived risk and can lift close rates by 15–30%.
Fast follow-up
Leads contacted within 5 minutes are 100× more likely to convert. Automate an instant email or SMS so no lead goes cold.
Frequently asked questions
How is the conversion score calculated?
We calculate two rates from your inputs: visitor-to-lead (monthly leads ÷ monthly visitors) and lead-to-sale (monthly sales ÷ monthly leads). These are scored against industry benchmarks on a 0–100 scale. Visitor-to-lead is weighted 55% and lead-to-sale 45%, reflecting that the top of the funnel typically has more room for improvement than the bottom.
What is a good conversion rate?
It depends on your industry. B2B SaaS sites average 4–6% visitor-to-lead. E-commerce is lower (1–3%) because most visitors are browsing. Local services average 1.5–2.5%. For lead-to-sale, professional services close 15–25% of leads, while high-ticket items like real estate may be 5–10%. The grader benchmarks your rates against 6 industry categories.
My score is low — where do I start?
Start with the highest-priority fixes in your action plan. Typically, the fastest wins are: (1) add a clear CTA above the fold, (2) install live chat or an AI chatbot, and (3) shorten your forms. These three alone can double a sub-1% visitor-to-lead rate within 30 days.
Does my website platform matter?
Yes — each platform has different strengths and weaknesses for conversion. WordPress sites often need speed optimization. Wix and Squarespace sites sometimes have mobile layout issues that hide CTAs. Shopify stores benefit from email capture popups. The grader tailors 1–2 platform-specific recommendations based on what you select.
Is this really free?
100% free. No signup, no credit card, no email gate. Enter your numbers, get your score and action plan instantly. If you want help implementing the fixes, WebEnvoy builds conversion-optimized websites with all of these features built in.
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